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In an era when trademarks increasingly drive corporate growth we cannot agree on what they are worth
Quarterly earnings top forecasts but toymaker warns of softer industry conditions in the months ahead
The movie’s popularity will drive sales of the iconic doll and reassure the toymaker’s investors
Margot Robbie and Ryan Gosling are living dolls in a film that toys with feminism and materialism while still shifting merch
Greta Gerwig’s new film proves the remarkable resilience of Mattel’s original adult doll
Consumers are on the hunt for deals after hopes for a return to normal are dashed by soaring prices
Apollo, L Catterton display preliminary interest in maker of Barbie and Hot Wheels brands
Toymaker will have to sell plenty of tiaras to bring the magic back
Toymaker’s shares rise nearly 10% after it recovers popular franchise lost in 2015
Sixty-two years young and going strong, Mattel’s fashion doll is surviving and thriving
Ynon Kreiz’s turnround hinges on modern products and vigorously mining old brands
Digital collectibles give toymaker chance to update its playbook and appeal to different audience
Parents keep scooping up Barbie dolls, Hot Wheels and other items even as pandemic restrictions start to ease
Company behind Barbie and Hot Wheels posts strong growth as parents struggle to entertain kids
Shares in Barbie doll maker gain 7 per cent in after-hours trading
Smiling doll faces belie the aggressive battle between MGA and its rivals
Toymaker says investigation following whistleblower letter found ‘no impact’ on results
Rebuffed approach by Isaac Larian’s MGA reveals competing visions for future of sector
New licensing agreement will give boost to toymaker’s efforts to shore up sales
Toymaker reports narrower than expected loss and gross margin improvement
Shares lose as much as 19 per cent on eve of annual industry fair
Shares jump 16% in after-hours trade as earnings beat and revenues fall less than feared
The toy maker’s stock has surged 30% in three days
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